Dayera Creative Pty Ltd ACN 692 750 753 (“we”, “our”, or “us”) is committed to protecting the privacy and confidentiality of the personal information that we collect in the course of providing marketing and design services. This Privacy Policy explains how we handle personal information in compliance with the Privacy Act 1988 (Cth) and outlines your rights regarding the personal information we hold about you.
1. Information We Collect
1.1 In the course of providing social media management and marketing services, we may collect personal information, including:
(a) Names, addresses, phone numbers, and email addresses.
(b) Billing information, payment details, and transaction history.
(c) Meeting notes.
(d) Information about your business, including brand details, marketing goals, target audience, products or services, and other information relevant to the provision of social media management, branding, design, or marketing services.
(e) Brand assets and materials provided by you, including logos, images, videos, brand guidelines, marketing collateral, and other creative assets.
(f) Access credentials or administrative permissions for social media platforms, scheduling tools, or other marketing systems where required to deliver services.
(g) Analytics or performance data relating to your social media or marketing platforms where access has been granted for reporting or strategy purposes.
2. How We Collect Information
2.1 We collect personal information in several ways, including:
(a) When you complete forms on our website or booking platforms.
(b) Through email, phone, or direct communications with us.
(c) From secure third-party systems (such as Stripe, Google Calendar, and Notion).
3. Use of Personal Information
3.1 We use personal information for purposes including:
(a)Providing social media management, branding, graphic design, marketing strategy, and related creative or digital services.
(b) Managing client onboarding, project delivery, bookings, invoices, payments, and client accounts.
(c) Communicating with you about services, project updates, deliverables, support requests, and other business-related matters.
(d) Developing, creating, scheduling, and managing marketing content and campaigns on your behalf.
(e) Accessing and managing relevant marketing platforms, analytics tools, or social media accounts where you have provided authorisation.
(f) Analysing marketing performance, preparing reports, and improving our services, strategies, and service offerings.
(g) Maintaining internal business records, project documentation, and communication histories.
(h) Meeting our legal, regulatory, taxation, and accounting obligations.
4. Disclosure of Personal Information
4.1 We may disclose your personal information to:
(a) Third-party service providers that support our service delivery (including payment processors, video-conferencing tools, secure cloud storage, and email marketing platforms).
(b) Professional advisors, such as accountants or lawyers, where reasonably necessary.
(c) Regulatory or government authorities, or law-enforcement agencies, where required by law.
4.2 We require that all third parties respect the confidentiality and security of your personal information and comply with the law.
5. Sensitive Information
5.1 Sensitive information may include details about passwords and login credentials, access to your private and direct messaging, and confidential information pertaining to your launches, business services, and business operations.
5.2 By disclosing sensitive information, you consent to us collecting, using, and securely storing such information for the purpose of providing our services and as permitted by law.
6. Overseas Disclosure
6.1 We may store or process your personal information using third-party platforms that operate outside Australia, including providers located in the United States and the European Union.
6.2 We will take reasonable steps to ensure that any overseas recipients handle your information in a way that complies with this Privacy Policy and applicable law.
7. Security of Personal Information
7.1 We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.
7.2 Measures include the use of secure systems, password protection, and restricted access to personal information.
7.3 However, no method of transmission or storage is completely secure, and we cannot guarantee absolute protection of your personal information, though we take all reasonable steps to do so.
8. Data Retention
8.1 We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected or as otherwise required by law.
8.2 We may retain records where necessary to comply with taxation, accounting, or legal obligations.
8.3 Coaching notes and session records may be securely stored for a period that we determine is reasonably necessary, after which they will be securely deleted.
9. Access and Correction
9.1 You may request access to the personal information we hold about you.
9.2 You may request corrections to ensure your information is accurate, complete, and up-to-date.
9.3 You may also request a copy of your personal information in a commonly used electronic format (for example PDF or CSV).
9.4 Requests can be made using the contact details provided below.
10. Marketing Communications
10.1 We may use your contact details to send you information about our services, resources, or upcoming opportunities.
10.2 You may opt out of marketing communications at any time by using the unsubscribe link in emails or by contacting us directly.
10.3 Opting out of marketing will not affect your access to coaching or mentoring services.
11. Complaints
11.1 If you have concerns about how we handle your personal information, you may contact us at shontai@dayeracreative.com.au
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11.2 We will respond to your complaint promptly and endeavour to resolve it in a fair and timely manner.
11.3 If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
12. Updates to This Policy
12.1 We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
12.2 The most recent version will always be published on our website and will apply to all personal information we hold at the time.